Now that you have identified your target audience and the niche you aim to engage with, it is essential to discover suitable products and/or services to promote to them. There are multiple approaches to finding the products or services that align with the needs and preferences of your audience.
Problems and Solutions
Once you have a clear understanding of your target audience, your next step is to identify their problems and seek out suitable solutions to assist them. Create a list of at least three challenges that you aim to address for your audience within the chosen niche. Here's an example:
1. Audience: Married working moms of school-aged children who value organization.2. Problems: Managing a family calendar, meal planning, maintaining an organized environment.3. Potential Solutions: Digital calendar apps, pre-designed meal plans and shopping lists, organizational tips, and products.
By focusing on these problems and providing relevant solutions, you can effectively cater to the needs of your audience and create value within your chosen niche.
After compiling a list of problems and corresponding solutions, proceed to reputable affiliate networks to search for the products that you have identified as suitable matches.
A brief search on ClickBank.com, a well-known affiliate network offering products across various niches for marketing purposes or to promote your own products, unveils numerous potential products that you may consider promoting.
However, it is important not to rush into promoting any product at this stage. Start by creating a list of several products that you are considering. Then, invest time in conducting research on each individual product. Gather information about the product creator, evaluate the conversion rate of the product, and carefully assess how the creator's values and style align with the brand voice that you intend to portray. Taking these factors into account will help you make informed decisions when selecting products to promote.
If you do not have a reliable reference who can vouch for the professionalism of the product creator, it is advisable to test the product yourself by making a purchase. This allows you to assess both the product quality and the company's customer service firsthand. As an affiliate marketer, you are essentially entrusting your customers to the care of another entity. Therefore, it is crucial to ensure that they will provide excellent service and take good care of your customers, as it is essential for your audience to continue valuing your recommendations.
Different Programs
There are multiple affiliate networks that offer opportunities for you to promote products to your audience. Each network has its own unique characteristics and challenges that you will need to familiarize yourself with as you join. Additionally, there are direct affiliate programs available where you can find products to promote that are not listed within affiliate networks.
For instance, many individual publishers prefer utilizing technology such as aMember.com to establish their own affiliate programs, which may not be listed on standard affiliate platforms. To discover these products, simply conduct keyword searches that are relevant to the solutions you seek.
In the aforementioned example, we conducted a search for "Household Organization" on ClickBank. To explore further options, you can conduct a similar search on Google using the same keywords. By doing so, you can discover relevant results and websites that offer solutions catering to the needs and desires of your target audience. For instance, in our case, the first search result was Getorganizedgal.com, a website that provides solutions aligned with the audience's household organization requirements and preferences.
Nevertheless, although the presence of an affiliate program may not be immediately apparent, further examination reveals that she utilizes Teachable as a platform to offer her courses. Notably, Teachable incorporates an affiliate module within its features. As a potential course buyer, you have the opportunity to send her an email expressing your satisfaction with her products and expressing your interest in promoting them through an affiliate program, suggesting that your audience would also benefit from such a program.
Another option worth considering is Cozi.com, a comprehensive family organizer that encompasses various features such as a calendar, shopping lists, to-do lists, recipes, a meal planner, and even a family journal. If you meet the necessary criteria, you have the opportunity to participate in Cozi's affiliate program and generate income by promoting their platform.
A few programs to check out are:
- JVZoo.com
- Affilorama.com
- ClickBank.com
- ShareASale.com
- Amazon Associates
- eBayPartnerNetwork
- CJ Affiliate 11.Thrive Market 12. Udemy.com 13. Skillshare.com
Every affiliate network has its own advantages and disadvantages, and the ones mentioned here are just a few examples. If you search on Google for "affiliate networks," you'll come across extensive lists of such networks. Additionally, you can also discover specialized networks that cater to specific niches. For instance, if your goal is to exclusively sell organic products, you'll find numerous options available to you.
Offering Bonuses
An approach to incorporate your own products into the equation is to provide a bonus when someone purchases a different product through your affiliate link. By offering a bonus product, you not only have the opportunity to expand your email list and increase your revenue but also showcase your capabilities in addressing the audience's specific challenges. This strategy allows you to demonstrate further value and potentially strengthen your relationship with the audience.
Certain affiliate systems provide the functionality to include your bonus product directly within their sales funnel on their platform. This feature is available through platforms like aMember.com or JVZoo.com if the product creator has enabled it for affiliates. Alternatively, in some instances, you may need to find alternative methods to deliver the bonus. Nevertheless, there are numerous technological solutions available that can automate this process for you as well.
Building Your List
As an affiliate marketer, you have the opportunity to develop your own products specifically designed for building your email list. For instance, a valuable resource could be a checklist that assists your audience in selecting the appropriate affiliate marketing software or guides them through the process of setting up their first webinar. Any content that addresses a genuine need or desire of your audience and is relatively easy to create can serve as an effective tool for expanding your email list.
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Affiliate