Selecting the optimal CPA offer for promotion can be accomplished by following these five steps.
If you aim to create the best CPA offer for promotion, follow these five steps:
Step 1:
Strategically select a niche that you have knowledge in, as it can expedite your progress. If you're unsure at the beginning, don't worry, you'll develop the necessary skills over time. For beginners, it is recommended to choose offers with payouts ranging from $2 to $10 to keep testing costs low. Additionally, consider the compatibility of the offer with your traffic sources, as some sources may not allow certain offers or may not perform well with specific offers.
Step 2:
Identify your niche and search for the top offers with the highest network EPCs (Earnings Per Click) on the CPA networks you have joined. Make a list of the top few offers but avoid comparing the network average EPCs across different CPA networks, as variables can significantly influence the results.
Step 3:
Leverage the expertise of your affiliate managers by seeking their guidance and asking them about the offers that perform best in your specific niche. They are there to assist you and answer any questions you may have.
Step 4:
Conduct a thorough analysis of each offer. Consider elements such as design, landing page copy, consumer pricing (for direct sale offers), and overall impressions. Trust your gut feeling about the offer. Use tools like Alexa.com to gather insights on the traffic volume the offer URL receives, which can indicate its freshness or longevity. While being a new offer should not be a deal-breaker, it is worth noting and paying attention to. Assess how easily and quickly you can create an appealing landing page for the offer.
Step 5:
Select two or three top offers to conduct the split testing. It is crucial to test each offer with a minimum of 100 clicks before making any decisions or conclusions.
Step 6:
This step applies only if the offer requires approval. In such cases, reach out to the affiliate manager or the person responsible for approving network applications. Don't hesitate to follow up with a phone call to expedite the approval process. Keep in mind that they may ask for your landing pages or ads, which is a common practice and shouldn't be a cause for concern.